Faster Deployments, Higher ROI: How a Leading InsurTech Company Boosted Growth with SkillNet’s Expertise

Overview

A leading InsurTech company, partnered with SkillNet to overcome integration challenges and enhance their insurance offerings across jewelry retailers’ eCommerce platforms. The partnership enabled the client to streamline operations, enhance customer experiences, and strengthen their market position, ultimately driving substantial ROI and growth in the highly competitive InsurTech sector.

About the Client

The client is a B2B2C InsurTech company that empowers jewelry retailers to offer their customers peace of mind with embedded insurance at the point of sale, both in-store and online. This fast and seamless value-added service not only increases sales and average order value (AOV) for jewelry retailers but also provides a competitive edge by meeting the higher expectations of today’s modern consumer.

Jewelry buyers can receive real-time insurance quotes and enjoy free, temporary coverage as they finalize their purchases, or they can add coverage later through the client’s website, where integration pre-populates customer data to save time and boost conversion rates.

Business Challenges

The client faced a significant challenge in ensuring API compatibility between their system and their retail partners’ eCommerce platforms, specifically Salesforce Commerce Cloud (SFCC) and SAP Commerce Cloud (SAP CC). The integration process was complex, time-consuming, and demanded close collaboration with their retail partners to ensure compatibility and seamless functionality. Overcoming this challenge would be vital to the client’s ability to offer efficient, reliable service to their retail partners, while also meeting the high expectations of modern consumers for quick, easy, and frictionless buying experiences.

Solution

SkillNet collaborated closely with the client to address their integration challenges and implement a solution that enabled seamless customer experiences on retailer websites by adopting the following strategic approach:

• Comprehensive Assessment / Customization / Collaborative Development: SkillNet conducted a thorough evaluation of the client’s needs and their retail partners’ specific needs, utilizing proprietary frameworks and methodologies. Since the necessary functionality was not available in base storefront cartridges (within Salesforce Commerce Cloud’s SFRA framework), SkillNet designed and developed a custom LINK cartridge to enable real-time insurance quoting at the point of sale on SFCC (SFRA) websites. A similar approach was applied for SAP Commerce Cloud, where SkillNet developed the necessary plug-and-play ‘extensions.’ SkillNet worked closely with the client to ensure the integrations were user-friendly, plug-and-play, and effortless for retailers
• Documentation / Proactive Maintenance & Support: SkillNet developed detailed documentation and training materials to ensure a smooth implementation with minimal disruptions. Additionally, to maintain LINK cartridge’s continued compatibility, SkillNet implemented a proactive maintenance and support strategy. This included regular updates and enhancements to stay aligned with new Salesforce Commerce Cloud (SFCC) releases and the evolving needs of retailers.
• Agile Delivery Model: SkillNet adopted an agile delivery model, ensuring quick development cycles and iterative improvements. This approach fostered continuous feedback and refinements, resulting in a robust and reliable solution that met both immediate and future business requirements.

Through this collaborative and methodical approach, SkillNet enabled the client to seamlessly integrate their insurance quoting system with retailer partners’ websites. This solution delivered a smooth, efficient experience for the client, their retail partners, and ultimately, the consumers—enhancing service delivery and ensuring a seamless, user-friendly interaction at every stage of the process.

Results & Benefits

By implementing SkillNet’s comprehensive solution, the client significantly enhanced their service offering for retail customers on Salesforce Commerce Cloud (SFCC) and SAP Commerce Cloud (SAP CC) platforms. Retailers gained the ability to offer real-time insurance quotes with exceptional efficiency, greatly improving the customer experience at the point of sale and driving higher conversion rates.

The reusable LINK Cartridge for SFCC and plug-and-play extensions for SAP CC dramatically minimized the need for custom integrations with each retailer. This streamlined the onboarding process, resulting in significant time and cost savings. Moreover, the uniform solution ensured consistency and reliability across all compatible SFCC and SAP CC platforms. The proactive maintenance and support model ensured that the LINK Cartridge and extensions remained updated with each new platform release, seamlessly supporting new customers as they were onboarded.

SkillNet’s solution not only simplified integrations but also boosted the client’s ROI. The reduced implementation effort led to faster deployments, enabling the client to expand its market reach more rapidly. This collaboration empowered the client to meet their objectives of offering immediate insurance coverage options while maintaining high system availability and performance across multiple regions.

Client Testimonial

“SkillNet’s exceptional ability to integrate our insurance quoting system with multiple retailers has been a game-changer for Zillion. Their custom development of the LINK Cartridge for the SFCC platform has significantly streamlined the integration process, allowing us to offer real-time insurance quotes seamlessly,” said InsurTech CIO. “Their collaborative approach has greatly enhanced our operational efficiency and customer satisfaction. This partnership has enabled us to expand rapidly and maintain a high level of service quality across all our retail partners.”