Elevating In-Store Experiences: Puig’s POS Modernization Journey with SkillNet

Executive Summary:

Puig, a Spanish fashion and flagrance company, sought to enhance its retail operations and support business growth across brands and geographies. With a portfolio comprising prestigious fragrance and beauty brands, Puig recognized the need to modernize its Point of Service (PoS) systems to align with its strategic objectives.

About Puig:

Puig, renowned for its high-end fragrance, makeup, and skincare brands, boasts a heritage dating back to 1914. With a commitment to crafting captivating narratives and resonating with customers emotionally, Puig’s portfolio includes esteemed names such as Carolina Herrera, Christian Louboutin Beauty, Penhaligon’s, L’Artisan Parfumeur, Dries Van Noten, Byredo, Kama Ayurveda and Apivita.

The Challenge:

Facing limitations with an existing POS system that hindered business needs and growth aspirations, Puig embarked on a strategic initiative to modernize its POS software platform. This initiative aimed to upgrade store infrastructure, provide a centralized solution, enable new capabilities within the system, and support store expansion efforts across brands and geographies. This initiative coincided with the expansion of the retail footprint of Puig-owned stores and had to be aligned with a large number of global store launches.

Puig selected SkillNet for its knowledge and experience on Oracle Retail POS and its capability as a global leader in omnichannel implementation.

Our Solution:

SkillNet collaborated with Puig to develop a comprehensive solution tailored to its multiple brands and geographical locations. The deployment of Oracle Retail solutions, including Xstore, Xoffice cloud service, Order Management Orchestration cloud service, and Xmobile, formed the foundation of the modernization initiative. SkillNet’s expertise facilitated seamless integration with payment providers, CRM systems, and gift cards, enhancing the overall retail experience.

A rapid implementation methodology that minimizes the need for an extension has been deployed in the United Kingdom, Spain, France, Ireland, Chile, USA, Australia, China, Hong Kong, Macau, Singapore & Taiwan.

Other countries are expected to go online throughout 2024.

Key Solution Highlights:

• Adoption of Oracle Retail Software as a Service (SaaS) architecture for scalability and cost reduction
• Implementation of Customer Facing Screens for video campaigns and streamlined customer data capture
• Incorporation of omnichannel capabilities for a more seamless customer experience

Results:

SkillNet’s solution and implementation delivered transformative outcomes for Puig’s retail operations:

• Increased customer engagement through innovative video campaigns and streamlined consent capture processes.
• Improved customer experience with Mobile Point of Sale (MPOS) during peak times.
• Cost savings through hardware peripherals sharing and cloud migration for Xoffice.
• Enhanced operational efficiencies with centralized POS updates management globally
• Expanded payment options in-store.

If you would like to learn more about our work with Puig and how we can help you please contact us. Click here to learn more about SkillNet’s Oracle Retail Xstore expertise