bounce back coupon examples<\/a> Holland & Barrett International (HBI)! was able to achieve a lot of success with bounce-back coupons.<\/p>\n\n\n\nWhat are Bounce Back coupons?<\/h4>\n\n\n\n
Bounce Back coupons, as the name suggests, are the coupons with promotions and discounts bounced back to allow HBI to engage with their customer base with specific offers suited to their shopping habits. This concept was developed to increase engagement with the brand and increase in frequency of visits.<\/p>\n\n\n\n
\u201cHolland & Barrett have been deploying Bounce Back promotions across its retail and online estate for the last 12 months to encourage customers to make repeat purchases and additional visits. The offers have ranged from individual SKU level promotions to transactional money off and loyalty bonus points.<\/p>\n\n\n\n
Using redemption data in conjunction with the loyalty programme has provided insight into these additional offers to the brand\u2019s customers. The next phase of the Bounce Back initiative will be to determine relevancy to customers of promotional offers with a focus on personalised information held through the loyalty system, maintaining the level of reward and discount whilst increasing the ROI of the Bounce Back program.\u201d<\/p>\n\n\n\n
\u2013 Jonathan Haywood, Customer Insight Manager for Holland & Barrett International<\/em><\/p>\n\n\n\nBefore Bounce Back<\/h4>\n\n\n\n
Before Bounce Back coupons, HBI was unable to treat the customer with special promotions based on their purchases and segments, relying on \u2018On Shelf\u2019 promotions in stores.<\/p>\n\n\n\n
Bounce Back Coupons<\/h4>\n\n\n\n
Different types of coupons can be setup centrally for a specific store, price band or across the estate for all brands based on the requirements of the business. The coupons are issued to the customer based on the Holland & Barrett International customer type, customer segment, items purchased, basket total or combination of all leaving long lasting brand awareness behind. Easy to setup, scalable and measurable coupons have greatly benefited HBI by incremental sales, measurable increase in customer response, satisfaction and revisits. Over time, these coupons have been used to advertise relocations, new store openings, supplement point promotions and target specific products or basket spends.<\/p>\n\n\n\n
In the first 12 months, bounce back coupons added an excellent increment in sales to HBI, and this will only increase with time as more targeted coupons are introduced.<\/p>\n\n\n\n