{"id":10139,"date":"2024-02-01T04:15:49","date_gmt":"2024-02-01T04:15:49","guid":{"rendered":"https:\/\/dev.skillnetinc.com\/?post_type=case-studies&#038;p=10139"},"modified":"2025-03-20T10:42:48","modified_gmt":"2025-03-20T10:42:48","slug":"personalization-transparency-efficiency-how-b2b-marketplace-modernization-solved-key-business-challenges","status":"publish","type":"case-studies","link":"https:\/\/dev.skillnetinc.com\/es\/resources\/case-studies\/personalization-transparency-efficiency-how-b2b-marketplace-modernization-solved-key-business-challenges\/","title":{"rendered":"Largest U.S. Independent Tire Retailer Partners with Skillnet to Optimize Their SAP Commerce Cloud Site"},"content":{"rendered":"<p><strong>Brief:<\/strong><\/p>\n\n\n\n<p>SkillNet leveraged its expertise in SAP CC and Adobe Experience Manager to deliver enhanced functionality, elevate the customer experience, and increase revenue from the client\u2019s multi-brand website.<\/p>\n\n\n\n<p><strong>About the Client:<\/strong><\/p>\n\n\n\n<p>Founded in 1960 with a single location, the tire retailer has evolved into a ~$9B enterprise, establishing itself as the nation&#8217;s largest independent tire and wheel retailer, operating over 1,100 stores across 38 states.<\/p>\n\n\n\n<p><strong>Project Requirements \/ Challenges:<\/strong><\/p>\n\n\n\n<p>The client\u2019s primary goal was to enhance the customer experience on their <a href=\"\/es\/resources\/blogs\/composable-vs-headless-commerce-whats-best-for-your-ecommerce-site\/\">eCommerce site<\/a> by unlocking greater functionality from their SAP CC instance, along with creating enhanced features through customization. They specifically required a new vehicle landing page which could be used by non-technical business users to set image priority and conduct A\/B testing without burdening their development team.<\/p>\n\n\n\n<p><strong>Solution:<\/strong><\/p>\n\n\n\n<p>SkillNet designed and developed the requested vehicle landing page, image priority, and A\/B testing features using Apollo (REACT, GraphQL) and SAP CC, making them part of the core functionality of the cllient\u2019s eCommerce sites.<\/p>\n\n\n\n<p>The end-to-end solution for the vehicle landing page leveraged the rich features of SAP CC to generate the sitemap files and SEO-friendly content for search engine optimization.<\/p>\n\n\n\n<p>And SkillNet customized Adobe Enterprise Manager (AEM) to address the complex requirements inherent to rendering both static and dynamic content for multiple vehicle make, model, year, and trim combinations.<\/p>\n\n\n\n<p><strong>Benefits:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Enhanced Customer Experience:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Customers now land on the specific tire or wheel page when searching a specific vehicle make, model, year, and trim combination rather than having to select each of the search criteria individually.<\/li>\n\n\n\n<li>The automation of priority images showcases products more effectively.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Increased Conversion Rates &amp; Revenue Growth<\/strong>: Improving CX has directly benefited conversion rates and revenue growth.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Brief: SkillNet leveraged its expertise in SAP CC and Adobe [&hellip;]<\/p>\n","protected":false},"featured_media":10313,"template":"","categories":[13],"class_list":["post-10139","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-digital-engagement-and-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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