Enhancing Customer Engagement with Oracle Cloud Infrastructure (OCI)

Overview

A leading U.S.-based retailer specializing in high-quality plants, trees, and landscaping services sought to strengthen its customer engagement strategy. The goal was to integrate its Oracle Xstore POS system with a cloud-based CRM platform to enable real-time customer insights, personalized interactions, and improved service delivery. 

About the Client

 Operating across more than 45 locations, the retailer provides premium plants, trees, and landscaping services to customers nationwide. With a reputation for quality products and expert guidance, the company helps customers transform their outdoor spaces while maintaining a strong focus on service excellence. 

The Challenge

The existing setup limited the ability to seamlessly share data between systems, making it challenging to access a complete view of customer preferences and behaviors. To address this, the retailer needed a robust, cloud-native integration framework that could: 

• Connect Oracle Xstore POS with the CRM platform in real time 
• Consolidate customer profiles to create a single source of truth 
• Improve operational efficiency through automation and accurate data synchronization 

The retailer selected SkillNet Solutions for its proven expertise in Oracle Retail implementations, systems integration, and retail-specific cloud transformation projects. 

Solution

SkillNet designed and implemented a tailored, cloud-native integration using Oracle Integration Cloud (OIC) Generation 3 on Oracle Cloud Infrastructure (OCI). The architecture was built to align with the retailer’s long-term engagement strategy, enabling: 

• Real-time synchronization of sales transactions and customer profiles 
• Unified customer views by consolidating purchase history, preferences, and interactions 
• Automated data workflows to reduce manual updates and improve accuracy 

This approach not only connected Oracle Xstore POS with the CRM platform but also created a scalable foundation for future customer engagement initiatives. 

Results 

SkillNet’s solution enabled the retailer to elevate customer engagement and streamline operations, delivering measurable business value due to:  

• Enhanced Customer Insights: A unified customer view empowered sales and marketing teams with deeper knowledge of buying patterns and preferences. 
• Personalized Communication: Real-time access to accurate customer data supported targeted outreach and post-sale engagement. 
• Operational Efficiency: Automated synchronization reduced manual workload, improved data accuracy, and enabled faster decision-making. 

“The integration of Oracle Cloud solutions has transformed our ability to connect with customers. Real-time insights now enable us to deliver tailored experiences that build stronger relationships.” 
— CTO, Leading U.S. Retailer