SkillNet – Visionary in Headless, Composable Platforms
As B2B and B2C enterprises continue the drive to deepen customer engagement, an eCommerce channel cannot work in isolation. It has to work collaboratively with various channels like Mobile, IoT devices, instore app, social commerce, conversational commerce, connected car commerce, POS, Kiosk, Near–field communication (NFC) to enable scalable and profitable shopping experiences.
Is this the right time to go Headless?
Given the turbulent market conditions, fears of recession, rising cost of living and fierce competition to retain and acquire customers, now is the opportune time to rethink and redesign your commerce strategy.
You might not want to get caught off guard like at the start of pandemic when enterprises had to spend millions of dollars to quickly adopt eCommerce and multichannel strategy.
In headless commerce, as it is loosely coupled, the experience layer can be changed without impacting any backend functionalities and vice versa. This provides the agility and flexibility that retailers need today to offer dynamic experiences to their customers.
It means channel-specific user interfaces (UI) do not need to rely on each other or be interdependent and improves channel agnostic experience. Since, customer retention and repeat purchases call for a content strategy, headless architecture allows retailers to serve personalized content for different profiles and on different channels.
Read the blog to know what are the key considerations when transitioning to Headless CMS.